Victoria Paeva holds a BA in Architecture and MA in Visual Communication and Iconic Research from the Basel School of Design. Her practice intertwines research, editorial, and exhibition design, often focusing on grass-root initiatives, alternative culture environments, and off-grid narratives. She is particularly interested on how our built environment shapes our behaviour and how this is manifested in a broader cultural landscape. She likes to play with and bring to light the invisible connection between content, context, and form. She embraces collaboration, learning through making, and critical thinking.

Currently she is working at Jugendkulturhaus Dynamo in Zurich, parallel to her freelance projects.

Art Direction
Visual Identity
Editorial design
Exhibition design
Design research

Commons-in-Design